Content

The content of each weblog is significantly different as already discussed in posting titled ‘Audience’. Both weblogs however have archives of old and previous postings. “Old information is often good information and can be useful to readers. Even when new information is more valuable than old information, there is almost always some value to the old stuff and it is very cheap to keep it online” (Nielson, 1999).

The web is a fluid medium and pages should be updated as time goes by to reflect all changes (Sun Microsystems, 1994-2002). Both weblogs are updated on a daily (if not every couple of days) to keep up with current events and detail their latest news.

I think both weblogs are successful for the reasons that they have rich content, are appropriate for the target audience and are easy to explore. However I agree with Gahran (2000) that a “…fluffy, poor or off-target content prevents the site from achieving its core goals”.

Despite the content of each weblog being so different and despite the casual conversational type language used in the ‘To Blog or not to Blog’ both have used correct spelling and grammar (a must for any publication!).